Source seafood with clearer sustainability certification labeling
Sourcing transparency is a growing expectation for seafood-focused chains specifically.
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Sourcing transparency is a growing expectation for seafood-focused chains specifically.
Menu availability differences between regions confuse travelers expecting a consistent brand.
Pricing has crept up enough that regulars increasingly cite it as a reason to go elsewhere.
Some locations have no dine-in area and no way to skip the drive-thru line.
Some locations haven't been refreshed in years relative to competing chicken chains.
The standard meal sizes assume sharing, leaving fewer good options for one person.
Constantly changing deals make it hard to know what's actually a good regular price.
Every current option is fairly heavy, with no lighter alternative on the standard menu.
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